Guide: Adsense Matched Content | How to use it to Increase Your Earnings?

Boost your Income with Adsense Matched Content Ad Unit– See how

Here we'll look at matched content, a free review tool that makes it easy to promote your content to your website's visitors.

AdSense matched content is simply similar articles after a new article. That's a popular suggestion service that allows you to add similar posts to the site easily.

But, keep in mind that not everyone has access to matched content. Just a few Google ads publishers have accessed to it right now.

Matched content is a popular advisory service that makes promoting your information on this website visitors easy. It will increase ad impressions, time spent on your web, customer engagement, ad clicks, and eventually advertising money by providing truly relevant content to your visitors.

In April 2015, Google introduced Google ads matched content ads as a new model to the AdSense community.

I've been doing this for many years, so in this article, you'll learn more about it, including whether or not it's a service you should use on your blog.

Matched material appears on your site's pages in the same way that ad units do. Rather than just advertising, the matched content unit will show your readers much of your own content. It's an excellent way to boost page views, time spent on your web, user satisfaction, ad clicks, and, eventually, ad revenue. To be eligible for matched content, the site must fulfill certain traffic volume and unique visitors criteria.

Check if your site is eligible for Matched content

Navigate to the 'My Sites' category of your AdSense account to see if the site is qualified for matched content. 

Tap the 'Matched Content' tab under 'My Sites.' 

Please notice that,

You are not actually entitled for using matched content if you do not see 'Matched Content' under 'My Sites.' 

Search to see if your site is included on the matched content page. 

You can use matched content unit on either of your site's pages if this is specified. If your site isn't included, it isn't qualified for matched content right now. 

Please keep in mind that site eligibility is changed on a regular basis, so if your site isn't currently eligible, it could become so in the future. 

You can come back later once your traffic and unique website traffic have increased. 

How to set up AdSense Matched Content Ads

To start testing the feature, go to your AdSense account's 'My Ads' section and create an ad unit. Click 'My Ads' in the left navigation window. Select 'Ad Units' from the drop-down menu. After that, make a new ad machine. Choose 'Matched Content' from the drop-down menu. And see which of your sites are eligible, just use drop down menu in the upper corner of the preview area. Assign a name to your matched content device. Select the style or size of the corresponding content unit. After that, save to obtain the ad code. Copy paste the ad code into any page on your licenced site's template source code.

Photos or thumbnails in your matched material can not always be visible. In such instances, you can strive to include as many unique images as possible in your posts. Google's bot system will find it easier to crawl for images if you use a meta name. 

You can also monitor the output of your sensitive matched content units and configure them. I hope that this knowledge has given you a better understanding of matched content units and how to use them.

I am certain that this will be the most frequently asked question, and it is likely that it would be one of the considerations that many people take into account when deciding whether or not to use it.

It must be remembered that the primary goal of matched content advertising is to improve user experience and help visitors explore new websites, never to maximize your adsense revenue.

More interaction leads to more page visits, which in turn leads to even more ad clicks and sales.

Will Matched Content Increase Earnings?

On this website, there is a 'Related articles' section. It had a similar appearance to the matched units, but it is based on related tags, while Google uses AI to detect the same.

The regular clicking can increase by an average 20% after implementing Google's content recommendation engine (and it is at the heart of matched content ads).

It indicates that the adsense suggestions outperformed the Blog articles. More users clicked on the suggested links, which resulted in much more page clicks, a reduced bounce rate, and higher earning.

An even more thing to consider is that Google can display promoted advertising inside the suggested articles.

It can't be predicted what % of ads is attributed to matched content advertising, but I do believe that click through rate (CTR) of other adsense units I'm using was unaffected, so it's fair to assume that matched-content did much good than harm to website.

Conclusions

It will be a several weeks before this new ad form is publicly available. AdSense is trying out a new ad type for its first time, and it will certainly introduce a different source of revenue for bloggers and content producers.

Many of the popular websites, in particular, make a lot of money from these types of advertising. Performance metrics is the greatest thing I'm looking for with AdSense.