SEO Made Easy: Everything a Beginner Needs to Know [2022]

The Complete Guide to Explode Traffic on your website

Guidelines for Producing High-Quality Content:

Here are some of my top recommendations for writing content that readers will like and that Google will respect:

• Understand user intent: You must understand what the reader intends to do when they arrive on your page.
• Create a customer avatar: You must also understand who your reader is, what they enjoy, detest, and why they are there.
• Break break the content using these phrases: Because people's attention spans are short, producing 25px walls of text is no longer effective; instead, use lots of headers and graphics to break up the material.
• Make it practical: Nothing is more frustrating than reading a piece of information and not understanding what you need to know to complete a task. Your information should be comprehensive, but it should also address the question, "Now what?" When the reader finishes your post, will they have all they require?

Research and Selection of Keywords:

We recently touched on keyword research, which determines what your site is called and how your business is described online.

Keywords determine how you establish links, from the tactics you use to how you plan to use them. Another common misstep is to come to a full stop.

Maybe they'll redesign their website or start a fresh marketing effort. They do that for a few weeks and then stop updating their websites. They see keyword research as a one-time task. In actuality, the circumstances are diametrically contrary. 

Keyword research is carried out for a variety of objectives, the two most important of which are to rank on Google and to develop relevant content. Keywords may frequently lead to inspiration by revealing precisely what people want to know based on their search terms.

Keyword Selection Elements

There's a lot more to keyword selection than just running through your keyword research tool and picking the first term that comes up. You must comprehend the keyword's purpose as well as its competition. The following are the most significant factors to consider while choosing keywords:

How to select the Appropriate Keywords?

Let's pretend you're in the consultancy business. Customers could pay $10,000 for your service over the course of a year. That's just under a thousand dollars every month, so it's not out of the question, but it's still quite pricey.

Guess what type of audience you'll get if you're number one for "free business development tips"?

You'll attract visitors seeking for freebies! That implies they're unlikely to give up their credit card as soon as they arrive on your site. That one term might bring thousands of visitors to your site each month. However, since it is most likely the incorrect target, ranking for it makes little sense. Even if it means losing 990 monthly visitors, you should use an alternative term.

Consider this: You're already ahead if only one or two individuals who read it convert. But this isn't the only frequent blunder I observe. This one, in fact, is considerably more prevalent.

Analyze the Competition:

From the start, you've chosen the best keyword. It's more contextually appropriate for what you do and better connects with the product you're attempting to sell. What's the next thing you're going to do?

To acquire some similar keyword suggestions, you use a keyword tool like Ubersuggest. You naturally go toward the ones with the most searches, but there's one factor you're overlooking: Your ability to rank for a keyword is often determined by the level of competition you face.

Take, for example, the term "content marketing."

In the SERPs, for example, search for content marketing to define SEO marketing.

"Wow!" you exclaim when you put it in. Look, it gets 35,000 monthly searches; that's fantastic!" What you don't realize is that as a new site, it will take hundreds of backlinks and probably years to even consider ranking on the first page.

Why?

There is a lot of competition. Right now, sites are ranking on page one for that keyword. These sites have been there for a long, have a good reputation, and Google recognizes that they give useful information. That is how they came to be in this position. You haven't gained Google's trust yet, and outranking your competition would be difficult.

Intent to Search

Google emphasizes the importance of search intent time and time again.

The majority of people concentrate on keywords. Contrary to popular belief, this is not what you want to accomplish. Rather of looking at what people are putting in, attempt to figure out what they're looking for.

This is what the term "search intent" means. It's the difference between attracting a little amount of traffic and generating significant money.

Let's start with a simple example to demonstrate the difference. You manage a job portal and make money by having firms post job openings on it. That implies you'll need to get your job pages to rank high in search engines so people will come to your site instead of Indeed or another site.

The more individuals you help get employment, the more money you'll make. See what happens if you type in "engineering jobs" as a keyword.

Searching for a career as an engineer in the field of SEO marketing

The outcomes are all over the map! Some are talking about mechanical engineers, while others are talking about software or entry-level jobs. The motive behind each search is absolutely different, and this is what you must determine. What is the nature of this user's search? What kind of technical jobs do they want to do?

Google assists us in this endeavor by matching the user's search intent with the term entered into the search field. What matters to you is that you're developing content and selecting keywords that fit the user's search intent.

Most important Points to Consider When Choosing Keywords:

Here are some of my recommendations for performing effective keyword research and selection:

• Use tools to aid your keyword research: You can't accomplish the best keyword research if you don't have the right tools. Ubersuggest and Ahrefs are two tools that may help you understand your competitors and make your life simpler.
• Recognize semantics: This is an excellent technique to get insight into the future of keyword research. Google doesn't mind if you use the identical term 15 times; it's the intent that it's looking for. If you include one term, Google is likely to locate 12 others that are related to it. You don't have to include every permutation of bass fishing rod, bass fishing rods, and fishing rods for bass. If your material is excellent, Google will pick it up for you.
• Recognize the goal: The keyword's purpose must be understood. Understand that what a customer types into Google and what a researcher types into Google are two very different things. You don't want a customer if your material answers a question. You don't need a researcher if your content sells anything.
• Surveillance of rivals: Observing what your rivals are doing and following their example is one of the most effective strategies to do keyword research. If someone is ranking first for the term you desire, enter their URL into your keyword research tool and check what keywords they're utilizing to fill in the keyword gap.

HTML

The HTML code on your website is a crucial component of SEO marketing. Google will have a hard time determining out what your content is about and why it should rank higher than the competition if you don't use suitable tags, headers, and descriptions.

When individuals learn that HTML is a component of SEO, they get concerned, but this is unfounded. You don't need to know how to code, and the procedure of altering tags and descriptions is really simple. Changing the HTML from an SEO standpoint is generally as easy as copying and pasting.

HTML Components

Let's have a look at some of the things to consider when it comes to HTML.

Tags in the title

The title tag and the H1 tag are two tags that many people get mixed up about. These are two distinct headings that should be handled separately. The title tag is the text that appears in the tab at the top of your browser when your website is searched on Google.

Example of a title tag for SEO marketing

Your title tag is the region in the black box. This is the most visible heading in the search, and it is blue or purple in color. You should make the most of this area by include your major keyword and making the headline interesting enough to get readers to click.

Description of Metadata

The box below that is the meta description. This is the place where you may inform the searcher what the material is about. This section should be keyword-optimized and no more than 160 characters. You want it to look well on both mobile and desktop devices.

Schema is the product of numerous search engines working together. It's really simply a subset of particular HTML elements that enhance how the SERPs show your content.

After you've finished adding your schema, be sure to test your page to ensure everything is working properly.

Subheadings

Your H1 is a good example of a subheading. This is your article's title, which appears at the top. While it may seem to be merely a string of words, it is crucial since it is your H1. It's the main header for your website.

This header informs Google about the topic of the article or piece of content. It's also your chance to pique readers' interest right away when they arrive on the page. You want to include your main keyword in your H1, but you don't want to pack it in there.

My H1 is also a way for me to invite someone into the website. It should be non-transactional and non-obtrusive. With your H1, you want to persuade viewers to continue reading down the page.

Alternate Text

An picture in your article's alt text defines it. It's present in every piece of content, but few people use it. The purpose of alt text is to allow search engines to audibly explain a picture to visually impaired persons. When writing alt text, keep in mind that you want it to appropriately describe what the picture is, but you can also use it to inject keywords.

Slug of a URL

Returning to this picture, you'll see that the box is centered on the text "what is content marketing." This is the URL slug, or the section of the URL that informs Google about the content. You should also use these sections to enter your most significant keyword.

We used the phrase "what is content marketing" to describe the page in this example, and Google should be aware that the post will go through the basics of content marketing.